A COMMITMENT TO CRAFT
WOVEN & PRINTED IN JAPAN SINCE 1980
For us, a Spooner has never been just an aloha shirt. It's a study in patience and a commitment to craft. A fabric woven into our story nearly 50 years ago that continues, thread by thread.
In the mid-1970s, our founder, Reyn McCullough, set out in search of something better, a fabric unlike anything used in most aloha shirts at the time. Not just one that looked good on a rack, but one that felt lived in from the very first wear and only improved with time.
His search led him across the Pacific to Japan, where textile-making is treated as an art form, and craftsmanship is a point of pride. There, in the countryside, he found a weaving and printing partner who shared his belief that quality isn't an accident; it's built, tested, and refined. What began as a pursuit of the perfect fabric became a decades-long relationship grounded in trust and a shared dedication to getting every detail right.
Still, the perfect fabric didn't happen overnight. Years were spent developing custom yarns, testing weaves, and refining techniques. There were countless strike-offs, revisions, and trips back and forth to Osaka to get everything just right.
Then, in 1980, it all came together.
Spooner Kloth™ officially entered production, and it's been made the same way ever since, nearly five decades later.
MEET SPOONER KLOTH™
Unlike many aloha shirt fabrics of its time, Spooner Kloth™ was designed with intention. Lighter than earlier iterations, yet structured enough to hold its shape, it struck the perfect balance between relaxed and refined. Built not just for the moment, but for decades of wear.
The custom blend of cotton and durable polyester, when woven together, creates a subtle high-low texture and forms the foundation of our iconic reverse-print technique. The result is prints with depth, character, and that unmistakable sun-faded appearance that feels like it's already seen a few good summers.
It's a fabric designed to be lived in. Spooner Kloth™ was built to wear in, not out.
WOVEN IN JAPAN
Our Spooner Kloth™ journey begins at the mill in the Japanese countryside, where craftsmanship standards have been passed down through generations.
From the start, the mill believed in Reyn and trusted his vision. Their first commitment was significant: 50,000 yards of fabric. A considerable bet for a young brand with an ambitious idea.
Reyn returned to his hotel in Osaka that night and did the math, wondering how it would all come together. Then came the realization that would define the brand:
"WE WILL SELL IT THROUGH GREAT DESIGN AND DISTRIBUTION."
That shared belief, on both sides of the Pacific, set the foundation for everything that followed.
PRINTED IN JAPAN
From the mill, Spooner Kloth™ travels to Kyoto for printing, where each design is brought to life using oversized screens, some towering over six feet tall, with one screen dedicated to every color.
A simple two-tone design may require just a few screens, while our most intricate prints can call for ten or more.
Though printing is machine-led for consistency, every design begins the old-fashioned way, with hand-done strike-offs refined to ensure that every detail is exactly right before production.
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