Celebrating 70 years of color.

Seven decades of island style.

Celebrating 70 years of Aloha.

Seven decades of island style.

A white star badge with the number 56 in the center.

What started with Reyn McCullough's vision to create an Aloha shirt unlike any other has become so much more than something you wear. Worn for milestones, packed for adventures, and passed from one generation to the next, Reyn Spooner is honored to be part of your most meaningful moments.

Since 1956, we've believed great style should feel as good as it looks. Each piece is crafted with care, made to last, and woven into your story. This year, we celebrate the legacy that brought us here and the many memories still to come.

Mahalo for making it all possible.

1956

Reyn Meets Spooner

Under the palms of Waikīkī Beach, Ruth Spooner's one-machine operation earns acclaim for expertly tailored surf trunks. Reyn McCullogh takes notice, bringing his vision together with her craftsmanship, and the Reyn Spooner story begins.

1963

Turning Aloha Inside Out

Reyn pioneers the reverse print, refining the Aloha shirt by blending sun-faded prints, elevated tailoring, and durable Spooner Kloth™, creating a new standard for island style.

A horizontal line with a circle at one end.

1983

A Holiday Tradition

Our first Hawaiian Christmas shirt launches, beginning a beloved annual tradition, with each limited-edition print designed to be collected and worn for seasons to come.

1998

Wearable Icons

Reyn Spooner introduces licensed prints inspired by sports, entertainment, and cultural icons, expanding the storytelling canvas of island-inspired design.

Collage of Hawaiian shirts and related promotional materials.
A horizontal line with a circle at one end.

2000

A Cultural Classic

Declared the "Year of the Aloha Shirt" by the State of Hawai'i, the iconic style evolves from vacation novelty to everyday staple as Reyn Spooner expands beyond the islands to a growing mainland and global audience.

1956

Reyn Meets Spooner

Under the palms of Waikīkī Beach, Ruth Spooner's one-machine operation earns acclaim for expertly tailored surf trunks. Reyn McCullogh takes notice, bringing his vision together with her craftsmanship, and the Reyn Spooner story begins.

1963

Turning Aloha Inside Out

Reyn pioneers the reverse print, refining the Aloha shirt by blending sun-faded prints, elevated tailoring, and durable Spooner Kloth™, creating a new standard for island style.

1983

A Holiday Tradition

Our first Hawaiian Christmas shirt launches, beginning a beloved annual tradition, with each limited-edition print designed to be collected and worn for seasons to come.

1998

Wearable Icons

Reyn Spooner introduces licensed prints inspired by sports, entertainment, and cultural icons, expanding the storytelling canvas of island-inspired design.

Collage of Hawaiian shirts and related promotional materials.

2000

A Cultural Classic

Declared the "Year of the Aloha Shirt" by the State of Hawai'i, the iconic style evolves from vacation novelty to everyday staple as Reyn Spooner expands beyond the islands to a growing mainland and global audience.

TODAY

Same Tradition, New Memories

Seventy years later, we continue to carry forward Reyn's vision, sharing quality aloha with the entire 'ohana. From our 10 stores across the islands to a worldwide community, we're honored to be part of the moments and memories still to come.

1956

Reyn Meets Spooner

Under the palms of Waikīkī Beach, Ruth Spooner's one-machine operation earns acclaim for expertly tailored surf trunks. Reyn McCullogh takes notice, bringing his vision together with her craftsmanship, and the Reyn Spooner story begins.

1963

Turning Aloha Inside Out

Reyn pioneers the reverse print, refining the Aloha shirt by blending sun-faded prints, elevated tailoring, and durable Spooner Kloth™, creating a new standard for island style.

A horizontal line with a circle at one end.

1983

A Holiday Tradition

Our first Hawaiian Christmas shirt launches, beginning a beloved annual tradition, with each limited-edition print designed to be collected and worn for seasons to come.

1998

Wearable Icons

Reyn Spooner introduces licensed prints inspired by sports, entertainment, and cultural icons, expanding the storytelling canvas of island-inspired design.

Collage of Hawaiian shirts and related promotional materials.
A horizontal line with a circle at one end.

2000

A Cultural Classic

Declared the "Year of the Aloha Shirt" by the State of Hawai'i, the iconic style evolves from vacation novelty to everyday staple as Reyn Spooner expands beyond the islands to a growing mainland and global audience.

TODAY

Same Tradition, New Memories

Seventy years later, we continue to carry forward Reyn's vision, sharing quality aloha with the entire 'ohana. From our 10 stores across the islands to a worldwide community, we're honored to be part of the moments and memories still to come.

TODAY

Same Tradition, New Memories

Seventy years later, we continue to carry forward Reyn's vision, sharing quality aloha with the entire 'ohana. From our 10 stores across the islands to a worldwide community, we're honored to be part of the moments and memories still to come.

A COMMITMENT TO CRAFT
WOVEN & PRINTED IN JAPAN SINCE 1980

MEET OUR ICONS

After 70 years of crafting aloha and an archive of nearly 4,000 prints, a few have stood the test of time. Instantly recognizable and beloved across generations, these Spooner Icons shaped who we are, rooted in the spirit of the islands and the timeless essence of aloha.

LAHAINA SAILOR

Since 1968

MOLOKAI CHANNEL

Since 1980

50TH STATE FLOWER

Since 1981

OLD SCHOOL REYN'S

Since 1986

MEET OUR ICONS

After 70 years of crafting aloha and an archive of nearly 4,000 prints, a few have stood the test of time. Instantly recognizable and beloved across generations, these Spooner Icons shaped who we are, rooted in the spirit of the islands and the timeless essence of aloha.

LAHAINA SAILOR

Since 1968

MOLOKAI CHANNEL

Since 1980

50TH STATE FLOWER

Since 1981

OLD SCHOOL REYN'S

Since 1986