With our 65th anniversary celebration coming to a close, we wanted to reflect on our brand's rich history and express how grateful we are to continue to bring Aloha into people's lives for over 65 years.

In conjunction with the launch of Hula Lei, we are honored to partner with Hula Hālau Moani‘a‘ala Anuhea based in Mountain Park, California.

The Hula Preservation Society is committed to preserving and sharing the unique spirits, authentic voices, and historical records of elders in the hula community.

Let us take you on a tour of the Golden State in our new hand-painted scenic featuring iconic destinations along the California coast.

The perfect curated selection of The Beach Boys classics by DJ Tollywood, destined to be on high rotation this summer.

During his life, Ben Carlson was a hero who saved countless lives guarding the Newport Beach coastline until he tragically lost his life during a rescue in 2014.

Learn about Denise Kramer, the artist behind our inaugural Pac Cup commemorative Aloha shirt.

Mark has been a big fan of Spooners since he first discovered them at Navy Exchange in Pearl Harbor in the 1980s, and today he has a collection of over 350 shirts.

We compiled a list of recs to help you enjoy our favorite season.

Our tips on how to enjoy your trip to Hawai'i to the fullest!

Explore our favorite lunchtime spot and learn more about the owners

For the release of our Sakura Spring collection, we are honored and excited to partner with the JCCH to support the work they do educating present and future generations on the evolving Japanese American experience in Hawai'i